The Dip – Seth Godin

The Dip – Seth Godin

“Most people will tell you that you need to persevere – to try harder, put in more hours, get more training, and work hard. ‘Don”t quit!’ they implore. But if all you need to do to succeed is not quit, then why do organizations less motivate than your succeed? Why do individuals less talented than you win?

It involves understanding the architecture of quitting, and, believe it or not, it means quitting a lot more than you do now.”

Sometimes quitting is the best option. Even quitting before we start. Save the struggle, the time and the investment. Quitting is underrated. Quitting is a sign of wisdom.


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